Privacy Policy
We respect your privacy. This policy explains what we collect, why we collect it, and how we keep your information safe.
On this page
OpinioTap ("we", "us", "our") operates the OpinioTap.com online survey panel. This Privacy Policy describes how we handle personal information when you register for and use our services. By using OpinioTap, you agree to the practices described here. We aim to align our practices with recognised data-protection principles, including the GDPR, and with the advertising and privacy requirements of platforms such as Google and Meta.
1. Information We Collect
We collect information that you provide directly, information generated through your participation, and limited technical information collected automatically. We only collect data that is necessary to operate the panel and to match you with relevant research opportunities.
- Information you provide: account details, profile attributes and survey responses.
- Information from participation: records of survey invitations, completions and reward status.
- Technical information: device type, browser, approximate region and similar diagnostic data.
2. Registration Information
When you create an account, we may collect your name, email address, and basic profile details such as age range, location and general interests. This information helps us verify membership eligibility and match you with studies relevant to you. You are responsible for keeping your registration details accurate and current.
3. Survey Participation Information
When you take a survey, we and our research partners may collect your responses and metadata such as completion time and qualification status. Survey responses are generally used in aggregate for research and analysis. We do not sell personally identifiable survey responses.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to keep you signed in, remember preferences, measure site performance, and improve the platform. You can control cookies through your browser settings. Some essential cookies are required for the site to function correctly.
5. How We Use Data
- To create and manage your member account.
- To match you with relevant surveys and send invitations.
- To process and validate rewards for eligible, completed surveys.
- To maintain security, prevent fraud and enforce our Terms of Use.
- To analyse and improve our services and communications.
- To comply with legal obligations.
6. Data Protection Measures
We apply administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, disclosure or destruction. These include encrypted connections, access controls and ongoing monitoring. No method of transmission or storage is completely secure, but we work to protect your data using industry-standard practices.
7. Third-Party Service Providers
We may share limited data with trusted service providers who help us operate the panel — for example, research partners conducting studies, reward and payment processors, and analytics or hosting providers. These parties are expected to handle data responsibly and only for the purposes we specify. We do not authorise them to use your data for their own unrelated marketing.
8. Member Rights
Depending on your location, you may have the right to access, correct, update or delete your personal information, to object to or restrict certain processing, and to withdraw consent. You may also request a copy of the data we hold about you. To exercise any of these rights, contact us using the details below.
9. Data Retention
We retain personal information for as long as your account is active or as needed to provide our services, comply with legal obligations, resolve disputes and enforce agreements. When data is no longer required, we take reasonable steps to delete or anonymise it.
10. Contact Information
If you have questions about this Privacy Policy or how your data is handled, contact us at support@opiniotap.com or through our Contact page. We may update this policy from time to time; material changes will be posted on this page with a revised "last updated" date.